Enhancing Creative and Persuasive Slogan Writing Skills Through Project-Based Learning at SMP Negeri 2 Palu

Abstract

This study aims to improve the ability to write creative and persuasive slogans through the application of the Project-Based Learning (PjBL) method in class VIII D students at SMP Negeri 2 Palu. The background of this study is the low ability of students to write slogans that meet the linguistic elements and appeal of persuasive messages. Students tend to write slogans haphazardly without paying attention to the accuracy of meaning, sentence structure, and a strong call to action. This study is a Classroom Action Research (CAR) conducted in two cycles, with each cycle consisting of planning, implementation, observation, and reflection. The subjects were 32 class VIII D students at SMP Negeri 2 Palu. Data were obtained through observation, interviews, and assessment of student writing. Data analysis was conducted qualitatively and quantitatively to determine improvements in slogan writing skills. The results indicate that the application of the Project-Based Learning method can improve students' ability to write creative and persuasive slogans. In cycle I, the average slogan writing ability score reached 70, while in cycle II it increased to 85. Furthermore, students became more active, confident, and motivated in expressing ideas and working collaboratively in groups to produce engaging slogans. Thus, it can be concluded that the implementation of the Project-Based Learning method is effective in improving the ability to write creative and persuasive slogans in grade VIII D students at SMP Negeri 2 Palu.